Guide

What should a salon website include?

By the RBO Build team in Melbourne · Updated 27 October 2026 · 5 minute read

The short answer

A good salon website shows your services with prices (even "from" prices), makes booking one tap away, introduces your team, and shows real photos of your work. Add your opening hours, location and parking, and a few genuine reviews. Most salons need five pages: home, services and prices, gallery, about the team, and contact or booking.

Services and prices

The price list is usually the most visited page on a salon website. People want to know what you offer and roughly what it costs before they book.

  • Group services the way clients think about them: cuts, colour, treatments, beauty, nails.
  • Show "from" prices where the final price depends on hair length or the stylist, and say how long each service takes.
  • Explain anything that surprises new clients: patch tests for colour, consultation fees, deposits or cancellation rules.

Make booking one tap away

  • Put a "Book now" button at the top of every page, linked to the booking system you already use.
  • No online booking? An enquiry form plus a tappable phone number works, as long as you reply quickly.
  • Mention how far ahead people usually need to book, especially for weekends and weddings.

Your team and your work

  • Team: a photo and a line about each stylist or therapist and what they love doing. Many clients choose a person, not just a salon.
  • Photos of real work: cuts, colour and nails you've done, with your clients' permission. Natural light and a plain background beat heavy filters.
  • Your space: one or two photos of the salon help nervous first-timers feel at home.

Reviews, hours and location

  • Reviews from real clients, used with permission. Never invent them: fake reviews can breach Australian Consumer Law.
  • Opening hours, including late nights, on every page.
  • Location: address, a "Get directions" link, and a line on parking or public transport.
  • Gift vouchers, if you sell them: a simple page or a link to where they can buy one.

The pages most salons need

  1. Home: who you are, your best photo, a "Book now" button and your hours.
  2. Services and prices.
  3. Gallery of your work.
  4. About and the team.
  5. Contact and booking, with location and parking.

That's enough to start. See websites for salons, clinics and spas for templates made for salons.

What it costs

Doing it yourself from a template, with hosting included, is roughly A$20 to A$60 a month; having it built for you starts from a few hundred dollars plus hosting. A .com.au domain is about A$20 to A$25 a year. Prices as at 27 October 2026. With RBO Build it's US$19 a month for one website, or we'll build it for you.

Questions

Should a salon show prices on its website?

Yes. "From" prices are fine when the final price depends on hair length or the stylist. Clear prices reduce no-shows and awkward surprises at the counter.

Do I need online booking on my salon website?

It helps, because many people book outside business hours. Link the "Book now" buttons to the booking system you already use. If you don't have one, an enquiry form and a tappable phone number still work.

Can I use photos of my clients' hair on my website?

Yes, with their permission. Ask at the end of the appointment, and keep a note that they said yes.

Is an Instagram page enough for a salon?

Instagram is great for showing your work, but it's hard to find prices, hours and booking there, and you don't control it. A simple website with a link to your Instagram covers both.

More bookings, fewer phone calls.

Pick a salon template and see it with your details in minutes, or let us build it for you.